Heaven or Las Vegas – Part II

So, back to Sin City. I promise this is the last posting with this particular geographic focus.

Buildings in Vegas

Another thing that always strikes me in Las Vegas is how much effort has been put into the grand architecture and how unmoving it all actually is. Sometimes I imagine it is because much of them are fake reproductions other things – and of course – no one likes a fake – even if it is kind of nice. The Italian semiologist and author Umberto Eco (In the Name of the Rose) had a lot to say on these created realities in his classic Travels in Hyperreality. I won’t get that deep here. Rather, let me just drag out a couple more of my horrible picture phone shots of the Fake Eiffel Tower and the Belagio Fountain thing (to be fair the Belagio Fountain thing actually IS kind of cool…). I took these a couple of weeks ago.

Form and Spirit

I think the uninspiring nature of these edifices also has something to do with the concept of form and spirit. Generally form and spirit need to come together for something to be spectacular – these qualities are inextricably linked. When one stands before Niagra Falls – there is something that moves you – the form is breathtaking white water – the spirit is the sheer power of the natural world. The real Eiffel Tower, for example, is animated by it’s history as a World Exposition project and a tribute to the French Revolution. Fake Eiffel Tower is a casino. More on that later.

Religion and Architecture

I have always been sort of into the architecture of Catholic Churches around the world. When I was about 10 years old I was lucky enough to travel throughout Italy with my family- and always stood in wonder that people could conceive of and build these awesome structures – esp given the construction technology of the time. This interest started in Venice and took me through Rome and Naples etc. Once I grew older I took side trips in places like Romania, Prague, France and Germany to check out churches at every chance. The famous Gothic Church in Milan and the Cologne Cathedral of Germany are amongst the most astounding things I’ve ever seen.

The Catholic Church does not corner the market on remarkable architecture inspired by religion. The Taj Mahal, the Pryamids, Machu Pichu, Dome of the Rock – pretty much any amazing old structure one can think of was most likely inspired by religion. There is a reason for this.

Aesthetics and Change

The architects of these sacred spaces understood their ability to move people and to effect change in them. When one enters a really large church with religious symbols and semiotic messages all around – you cannot help but feel small – and that there is a greater power at work in the world. The ability of churches to move people is just one example of the power of aesthetics. Music, art, film – these all hold in their posession the ability to affect change in us. For example if you watch the Last King of Scotland and Hotel Rwanda in a sitting – your perception of Africa will be forever changed. You might be moved to travel there. You might be moved to start a charity for refugees. Something will change in your mind and possibly in your actions.

Aeshetics and Inspiration

I think the change they are going for in the large churches, mosques and temples is inspirational/transformative change. Deepening of Faith. Willingness to give yourself over to something larger. Etc. And I am sure it generally worked. Another classic example of this sort of motivation are the military bands that used to accompany soldiers into battle. How else do you get otherwise smart folks to march to their demise – inspire them along the way. I actually never got this concept until I started working out to Rage Against the Machine and Paul Van Dyk and my workouts became much more intense. Beats loungey house hands down.

Heaven or Las Vegas?

The casino owners/developers in Las Vegas understand the change aesthetics can create just as well as the builders of the great Gothic churches of the 1400s. The buildings are a siren calling you to part with your money for $9 vodkas and $1,000 bets. Put people in lavish surroundings and they might even start to feel wealthy. Why not double down one more time ? Make people feel rich and they will act like it (i.e. spend at will). That is the secret to the Wynn and all the rest.

And it seems to be working. I was astounded to see Wynn following up his triumph of a couple of years ago with a new hotel called Encore – it’s almost complete. These buildings don’t build themselves – somewhere in here is a powerful business model. And a good part of it is aesthetics – something Vegas does well.

But when I stand back from the buildings – I’m still not excited, and something feels fishy – they don’t move me. That’s probably a good thing because if they did – I’d most likely be doubling down…

I hope that one of the brothers here will take up this theme in some new direction – as there much more to explore and this post has gone on long enough. Maybe in the area of music?